SMS Opt-outs
People who get your marketing texts can opt out with one tap. Their number goes on your Opt-outs list, and your marketing campaigns skip it from then on. You can also add numbers yourself, import a list, export it, and resubscribe someone who asks.
Navigate: Opt-outs
How people opt out
- Every Marketing campaign message ends with a line such as Opt out https://unsb.app/k7m2p9qa. The link is different for each person and can be tapped on iPhone and Android.
- The page shows your sender name and the person's number, partly hidden, with an Unsubscribe button. Nothing happens until they press it.
- After pressing it, they see a confirmation that you won't send them marketing SMS again. Opening the link again shows the same confirmation.
- Their number appears on your Opt-outs list straight away, marked Opt-out link, with the campaign it came from.
💡
Service messages still go through. Opting out only stops Marketing campaigns. Transactional campaigns and messages from Send SMS are still delivered, and the opt-out page tells people this.
The Opt-outs page
Go to Opt-outs. The list shows each number, when it opted out, how (Opt-out link (1), Added by hand or Imported) and the campaign, if there was one.
5 of 5 rows
| Check a number | Type it in Search a number and select Search. You'll see whether it's opted out, and when it was last resubscribed and why. |
| Opt out someone who asked by phone, email or reply | Type the number under Add a number and select Add to opt-outs. |
| Bring across a list from another system | Select Import a list and choose a CSV or Excel file with one number per row in the first column. You'll see how many were added, were already on the list, or were skipped. |
| Get a copy of the list | Select Export all. Numbers are downloaded in full international format, for example 61491570006, with the date, how they opted out and the campaign. |
| Let someone receive marketing again | Select Resubscribe (2) next to their number and enter how they asked. This is saved with your name and the time. |
Numbers starting with 0
A number starting with 0, such as 0491 570 006, is read as a number in your business's country. For a number in another country, type the full number with its country code, for example +64 21 123 4567.
Importing a list
- The file can be CSV or Excel, up to 2 MB and 20,000 rows.
- In Excel, format the number column as Text before entering numbers, or Excel drops the leading 0.
Resubscribe someone
⚠️
Only resubscribe people who asked. Sending marketing SMS without consent breaks the Spam Act 2003.
Opted out contacts in address books
A contact whose number is on your Opt-outs list shows a red Opted out badge in the address book. They stay in the address book, but marketing campaigns skip them.
Common questions
Someone replied STOP. Is that handled?
Add their number on the Opt-outs page with Add a number. Replies aren't read automatically.
Will an opted-out person still get appointment reminders?
Yes, if you send them as a Transactional campaign or from Send SMS. Only Marketing campaigns skip opted-out numbers.